Valuable insights from experienced digital leaders.
Upsells are a powerful way to drive higher margins, and thus greater marketing allowable for your traffic driving campaigns. Make sure you are leveraging space on your confirmation page to upsell other products on your site or third-party offers.
Digital marketers should work with their tech teams to get into an agile development process. It will get new features to market faster, reduce the complexity of development phases, and keep your site current. Two to four week development cycles would be ideal. Whichever interval you decide, try to keep a regular pace on an on-going basis.
Aggressive marketers need to gather as much performance information as possible to make informed changes to their marketing campaigns. If you aren't using tag managers, then you are likely waiting weeks or months for new pixels to launch on your site. With tag management software, you no longer need to wait for Technology teams to launch new code. Once "containers" are on your web pages, you can simply use your control panel to update or add new page tags.
If the success of your business is driven around sign-ups or transactions, then you should have personnel dedicated to on-going testing and analysis of your conversion path. Small changes can drive big lifts in conversion and make a significant impact to your business. Use a/b and multivariate testing tools like Optimizely to try different messaging, creative, page layouts, marketing offers, etc. If done well, you will see significant returns!